Sponsorships & Collaborations
Welcome to our sponsorship department!
Our team, led by Susana Fernández, is dedicated to promoting strategic connections between brands and our projects both nationally and internationally with innovative initiatives. We are proud to collaborate with a wide range of companies, from local companies to global brands, to develop effective sponsorship actions that enhance their visibility, align with their values and generate a positive impact on society.
What do we do
We transmit passion, emotion and freshness in each of our projects, providing the companies that sponsor us with greater brand awareness and visibility to reinforce their values. It is our commitment to understand and adapt to the needs of each brand and work closely together to achieve their goals effectively.
We believe in creativity, sustainability, innovation and strive every day for excellence, to drive the mutual success of the project. We are excited to have many brands as travel companions, who rely on culture, leisure and entertainment as a new tool to reach their potential customers and get the desired brand positioning.
Sponsorships
Brand Activations
Sponsorships
Through our 360º media campaigns in each of our projects, sponsors and collaborators have great visibility and impact offline and online to reach all audiences, in addition to carrying out actions for a specific target.
We create experiences that generate emotional connections and foster brand loyalty, as well as offering exclusive benefits and benefits for your customers/employees.
Brand Activations
We support brands to create, design and integrate personalized activations with our projects, which allow consumers to live unique experiences associated with the values that the brand wants to convey. These activations can take place in a variety of settings, such as city events, exhibitions, musicals, social media, and more.
Here are some examples that have been developed in our projects:
- Creation of interactive experiences within the project, such as playgrounds, themed activities, concerts, etc.
- Pop-up Stores: in strategic locations to promote specific products or special launches, offering unique experiences.
- Social Media Activation: Brands can create contests, challenges, or social media campaigns that invite followers to participate in some way, whether it’s sharing user-generated content, using a specific hashtag, or interacting with the brand in some other way.
- Product samples and tastings: Offering free samples of products or services is an effective way to allow consumers to directly try and experience what the brand has to offer.
- Immersive experiences: Brands can create interactive installations or experiences that immerse participants in the brand’s world, using technologies such as virtual reality or gamification to create a memorable experience.
How we do it
Awards & Recognition
2023
Best National Sponsorship
Together with Ibercaja, awarded by the Marketing Association of Spain – AMKT, for the great cultural and entertainment space “Espacio Ibercaja Delicias”
2024
Best Sponsorship Europe
Together with Ibercaja, awarded by the European Sponsorship Association (ESA) for the great cultural and entertainment space “Espacio Ibercaja Delicias”
Sponsorships & Brand Activations
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